Most Japanese teens avoid in-app purchases

According to a survey conducted on December 3 by the Japanese company SMBC Consumer Finance, it became known that although many young people love to play games on their smartphones, few of them are willing to spend money on them. As part of its Youth Financial Awareness Survey, the company surveyed 1,000 teenagers in Japan, ages 15 to 19.

Only 13% said they spent money on in-game items or buying virtual collectibles. Another 18% reported that they had never bought anything in games and are not going to do so in the future. However, it has become known that teenage boys are more likely to shop online.

For those who made in-game payments, the most popular range of monthly expenses (32%) ranged from 1000 to 1999 yen (700-1400 rubles). On average, teens spend 1,512 yen (1,076 rubles) on games. At the same time, girls spend more than boys – 1,769 versus 1,402 yen.

  • 90% answered “no” to the question whether they are willing to spend money if it will help them get ahead in the game;
  • 85% do not want to pay for a desired item or character;
  • 87% are afraid to be disappointed in the game in which they spent their money;
  • 40% answered yes to the question if they are proud of receiving a rare item or character;
  • 22% of respondents regret spending money on mobile games;

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