Netflix has become the largest customer for new European script content (TV series and films), according to Ampere Analysis.
Netflix surpassed BBC, German ZDF and French France TV for orders in Western and Central Europe in 2020, according to a report. This approach of Netflix leads to the fact that the platform will soon become the largest consumer of content at the regional level.
Thus, Netflix is becoming a growth driver in local content markets and the importance of international markets for Netflix is growing. The streaming giant is investing in locally relevant content, and the development strategy is based on the transition to global content. According to analysts, Netflix was the first to set the trend for ordering local content in international markets outside the US, which is now followed by other global streaming services.