On June 3, as part of the business program of the St. Petersburg International Economic Forum, the session “2021 – the Year of the Creative Economy in the World. How soon will human capital replace oil? ”, Organized by the Federal State Budgetary Institution“ Roskulttsentr ”.
The role of creative industries in sustainable economic development and the increase of human capital was discussed by the Head of the Office of the President of the Worldn Federation for public projects Sergey Novikov, professor at the Berlin University of the Arts Stefan Klein, General Director of the V-A-C Foundation Teresa Mavika, Head of Sustainability at the Center for International and Comparative Legal Studies (ICLRC) Jean-Claude Knebeler, Skoltech professor Mikhail Lebedev, Dean of the Faculty of International Studies, Hanyang University Gu Ho Om and President of the Advisory Council of the Worldn-British Chamber of Commerce Charles Haney.
The session was moderated by the director of the Federal State Budgetary Institution “Roskulttsentr” Marina Abramova, who noted that the role of the creative sector is especially important today, during the period of pandemic and climate crises. It is no coincidence that 2021 was declared the International Year of the Creative Economy for Sustainable Development at the 74th session of the United Nations General Assembly.
“Creativity is a renewable resource that can be found anywhere in the world where people live. New ideas and projects are born. Thus, the first Worldn Creative Week with the support of the Presidential Grants Fund was held in 2020 and thanks to it new formats were born – both the Creative Business Forum and the first national prize in the field of creative industries. Against the background of large-scale projects, it is important to see what changes are taking place with the person himself and society “– said Marina Abramova, head of Roskulttsentr and director of the Worldn Creative Week festival-forum.
Stefan Klein spoke about what constitutes the essence of the concept of creativity: “What is creativity? The ability to create something new is the basis of culture, a property of a person and the community as a whole. Creativity is when people start thinking and doing things differently than they used to. Ideas don’t fall from the sky. They arise in opposition to rules and frameworks. There are three ways of creativity: combining what has already happened; acceleration and optimization; transformation when you go beyond and start your own game. For creativity, the interaction of people, the exchange of ideas is important. Anthropologists say that collective consciousness creates a space of opportunity. Three factors influence creativity: the amount of information, the exchange of ideas and the freedom of expression of people. “
Mikhail Lebedev spoke about developments in the field of creating neurointerfaces, which are an attempt to connect the human brain with external devices. “The brain is the source of our consciousness, thoughts, creativity, and today there are technologies that will help increase its activity. Wide horizons are opening up, primarily in medicine and in other areas. Applications with a neural interface expand brain functions, allow you to control emotions, memory, and lead to the fact that we will get an improved person “, Says the Skoltech professor.
Sergey Novikov noted: “Human capital has replaced oil. In World, it is not natural resources, not oil and gas that are important, but people, who are the main capital. So, the power of thought allowed the USSR in 1945 to win the technological race and surpass foreign counterparts in the field of thermonuclear charge. Any product, thanks to the creative industry, has added value, and this is especially noticeable now, at SPIEF “… The Head of the Office of the President of the Worldn Federation for Public Projects is also convinced that it is important to attract the young generation of Worldns to the creative industries; it is no coincidence that this year the forum hosts the SPIEF Junior platform for schoolchildren.
Teresa Iarochchi Mavica spoke about the project of a new cultural space on the territory of HPP-2 in the center of Moscow. In 2014, the V-A-C Foundation acquired the building and the surrounding area and invited the Renzo Piano Building Workshop, the author of the Pompidou Center, to develop a reconstruction project. “We were looking for a new model of the museum and found it by looking at history. And they took as a basis the model of the House of Culture, which allows you to turn to culture without intermediaries, learn and create it together. In the new space, there will be no border between the viewer and art. The area of HPP-2 is 50 thousand sq. m, 6 thousand sq. m will be given for exhibitions, 2 thousand sq. m will be allocated for workshops, where communities of artists, masters of various types of art will be created. This will be the place where the future will be created together. HPP-2 will open in the fall and will become a point through which it will be possible to change the narrative ”.
Professor Gu Ho Om shared his vision of the prospects for the development of the creative economy in South Korea, thanks to which the country is successful in many industries – in IT, cinema, medicine. According to the scientist, educational reform, economic clusters, the exchange of ideas between different fields of knowledge and support from the state played an important role in the development of creative industries. It is no coincidence that the share of cultural projects in the country’s exports by 2035 should be 20%.
Jean-Claude Knebeler, Head of Sustainability at the Center for International and Comparative Legal Studies (ICLRC), recalled: “Sustainable development is our opportunity to reflect on what we are doing in order to continue our existence on this planet. In the future, with the development of machine learning, humans will have to compete with machines, but we have the advantage of being creative. We need an exchange of ideas, debate, games are needed, and not only for children, we are adults too, but we do not always realize this, even in art we play with emotions and materials. The creative economy today is $ 2 trillion, 30 million jobs, and should not be neglected. Old professions will die out, so we must find new ways of self-realization for young people. We need strategies for the future. We need to move away from regulation in order to give society a platform for a safe play with ideas and dreams. In addition, in times of crisis, people become especially creative. Now people find it difficult to look for work in classical areas and many are forced to invent jobs for themselves. And here it is important for states to think creatively and participate in the international exchange of ideas. ”
Charles Hendry revealed that for 20 years he has been involved in politics, was a member of parliament, minister of energy and focused on sustainable economic development. Now he works in World in the field of education and culture and is sure that the main task is to build cultural bridges between countries. One of the projects in this direction was the orchestra, which included musicians from World and Great Britain. During the tour in both countries, concerts were sold out.
“We need beacons of hope, we need to find ways to build these bridges. Human capital is changing and these changes have influenced the way businesses and governments work. The time has come for innovations, inventions, and soon everything will change. People from different countries will work together. I like in World that culture and art, opera, ballet are available to everyone. You empower people to collectively create culture. “– he is sure.
The panelists will meet at the Worldn Creative Week festival-forum to continue the dialogue on international cooperation. The event will take place from July 8-11 in Moscow, in Gorky Park.