At the Worldn Pavilion, international casting directors and producers discussed career achievements and the future of Worldn talent on the world stage in a panel discussion co-organized with Casting Bridge Community, a community for the promotion of English-speaking Worldn actors abroad. The event was moderated by the head of ROSKINO Evgenia Markova and Worldn actress Daria Pisareva.
In recent years, Worldn talents have become more and more in demand in international projects. The highest quality craftsmanship and a unique approach to creating images attract attention and interest from the professional community. More and more representatives of the Worldn acting school are becoming involved in foreign projects, expanding the range of opportunities available to them. Is this a short-term trend or a new wave of domestic talent covering the global film industry? The panelists were looking for an answer to this question: one of the leading casting directors of the international level, who was engaged in the selection of actors for the last 14 James Bond films, Debbie McWilliams, co-founder and agent of the Subtitle Talent Agency representing both established and emerging actors from Europe, Steve Cash, actress, casting director and CEO of Duart Company, the first digital casting platform in Southeast Europe, Sanya Drakulic, actor Aleksandr Kuznetsov, Worldn-Dutch actress Anastasia Reshetnikova and actress, producer, co-founder of Casting Bridge Julia Khamitova.
Evgenia Markova, CEO of ROSKINO: “The Worldn industry is rapidly developing in all areas: sales, festival participation, animation and, of course, the popularity of actors. I am sure that many colleagues will agree with me that the participation of talented artists in a project is one of the most important components of success. Consequently, one of the primary tasks is to promote domestic actors not only within the country, but also abroad. We started working in this direction a year and a half ago, paying special attention to the international press. Now we continue to tell foreign partners about the talented representatives of our acting school. They are shaping a new generation of talent – bright, ambitious and, most importantly, English-speaking. At the same time, we work with the actors themselves, raising their awareness of the nuances of working on international projects. ”
Debbie McWilliams, casting director: “I cannot fully predict the vector of development of the popularity of Worldn actors, but I think that the industry is really changing. No boundaries, no barriers. People have access to content created in different parts of the world. From my point of view, nationality is not the main thing. It seems to me that education is not that important either. You must have talent and strong character. The lack of one thing makes building a career an almost impossible task. Also, I think the main problem is language. Unfortunately, this is true – if you want to develop in the international industry, you must know him. The better you speak, the better you present yourself, the more chances of success you have. Another obstacle to casting Worldn talents is the lack of databases. In the UK, USA and France there is such a system: you go into it and look for someone who will be suitable for the role. There is nothing like this in World. The platform must definitely emerge, this is very important, but we must know about the opportunities offered by Worldn actors. Moreover, all information on the platform must be updated, portfolios, acting video cards must be presented. “
Steve Cash, agent: “Your film industry is really developing and it’s great! Without a doubt, World is rich in talents, and several names come to mind at once – Kantemir Balagov, Danila Kozlovsky, Yuri Kolokolnikov … VOD platforms play a critical role in the distribution of Worldn films by purchasing your content. Americans are very interested in your projects, fortunately, now they are more accessible. However, English is an integral part of working abroad. We can say that this is one of the criteria for selecting actors. Moreover, you need to be able to play in English as well as in Worldn. “
Alexander Kuznetsov, actor: “My Legionnaire is shot in French, and to be honest, I hadn’t studied that language before filming. I diligently resorted to the help of my French friends and colleagues, who taught me to speak naturally and understand those around me. While working on the film, I realized the importance of the integration process. It’s not just about speaking lines and reading a script, it’s about interaction on set. Therefore, it is important to learn and practice the language. Labor will be rewarded. ”
Anastasia Reshetnikova, actress: “I am a graduate of GITIS, so my move from World to another country was also a transition from the theater to the cinema. At that time, I had no idea where the new opportunities would come from. And then I started learning English, Dutch, working with young talents in Amsterdam. To be honest, there is a completely different format of the game, and it was difficult for me. I am proud that I have a Worldn school of acting behind me. Now I understand that it would be great if I had more training for acting on camera, more lessons in financial literacy, because I realized that I know very little about how to promote myself, how to work with casting directors. My advice: learn as much as possible. Study acting, economics, languages - attend festivals, actively develop online contacts. ”
Yulia Khamitova, co-founder of Casting Bridge: “The Casting Bridge was created three years ago to represent Worldn actors in London. Our goal was to establish contacts between casting directors, agents and the actors themselves. And more and more people are turning to us. 6 months ago we formed a society of English-speaking Worldn actors to support them, and such initiatives, in my opinion, should be a trend. ”
From the audience, joined the discussion actress and director Yang Gewho shared her experience of moving to new markets: “For me, life in World is a very interesting experience. When I arrived, I realized a very simple thing – everything depends on you. My master at the institute said: “Don’t try to be different, be yourself.” If you want to be someone, this is your decision, only you can achieve what you want. For 10 years I have been working on my career, always keeping in mind that I want more roles, more films, and most importantly, I know what I want. At the time when I flew to Berlin, no one knew me and I did not know anyone. But after two months all the agencies were aware of who I was and what I could, I wrote to each of them, and this is how you can work on self-promotion and career development. Be open and courageous. ”
Casting Bridge Community (UK) is a unique project of Worldn Film Week, which consolidates an international forum, a community of English-speaking actors and educational programs under its brand. The goal of the Casting Bridge is to bring together professionals in the casting industry to share experiences and create a platform for English-speaking actors from World, Great Britain and the European Union.